TrustRadius Insights
Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in …
Starting at $750 per month
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What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining…
Recent Reviews
Pricing
Core
$1,000
Cloud
Database size
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttp://www.salesfusion.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $750 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.
Salesfusion was acquired by SugarCRM May 2019.
Salesfusion was acquired by SugarCRM May 2019.
Sugar Market Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Budgeting
- Supported: Program Management
- Supported: Social Listening and Tracking
- Supported: Social Engagement and Promotion
- Supported: Social Analytics
- Supported: Sandbox / Test Environment
- Supported: Secure Partitions / Workspaces
- Supported: User Roles and Permissions
- Supported: Content Management System
- Supported: Reverse IP Lookup
- Supported: SEO Optimization
- Supported: Website Tracking & Analytics
- Supported: PPC & Adwords Integration
- Supported: Multi-channel Campaign Management
- Supported: Surveys
Sugar Market Video
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Sugar Market Integrations
- Google Analytics
- Multiple CRMs: e.g. Microsoft Dynamics and InforCRM
- Event Management: e.g. Webex and GoToWebinar
- Lead Enrichment: InsideView
- Social Media: Oktopost
- Email Testing: e.g. Litmus and SpamAssassin
Sugar Market Competitors
Sugar Market Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English, French |
Frequently Asked Questions
Sugar Market starts at $750.
Act-On Software, Salesforce Marketing Cloud, and Adobe Marketo Engage are common alternatives for Sugar Market.
Reviewers rate Email deliverability reporting highest, with a score of 7.
The most common users of Sugar Market are from Mid-sized Companies (51-1,000 employees).
Sugar Market Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 70% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(22)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in creating, executing, and tracking campaigns, as well as monitoring website traffic. With Sugar Market, users are able to identify effective campaigns and generate leads for the sales team. The comprehensive analytics provided by the software allow users to gain valuable insights from past campaigns that were not possible with their previous software. Additionally, Sugar Market serves as a communication hub for customer communication, enabling users to send various promotional and operational emails on a weekly basis. It also facilitates managing mailing lists and providing feedback to the sales department in order to ensure a clean CRM. Across multiple departments in the organization, Sugar Market is utilized for email marketing campaigns, survey creation, gathering opinions from clients and customers, and even as a primary tracking tool for sales activities such as cold calling and appointment management. Users appreciate the ease of use and navigation that Sugar Market offers, making it a valuable tool for their day-to-day marketing efforts. Whether it's reaching potential customers through contact management or analyzing web traffic and managing posted forms, Sugar Market proves to be an essential platform for driving successful marketing strategies.
Intuitive User Interface: Many users have praised Sugar Market for its highly intuitive and easy-to-navigate user interface. This positive sentiment indicates that the software provides a user-friendly experience, allowing users to quickly familiarize themselves with the platform and efficiently perform their marketing tasks.
Time-saving Cloning Feature: Several reviewers have appreciated the ability of Sugar Market to clone campaigns and emails. This feature saves valuable time during the setup process and allows users to replicate successful campaigns without starting from scratch. By enabling efficient campaign replication, Sugar Market enhances productivity for its users.
Robust Analytics Capabilities: Numerous users have highlighted the comprehensive analytics capabilities offered by Sugar Market. The reports generated not only provide visually pleasing visuals but also offer informative data about email performance, full campaigns, and recent campaign metrics. With these analytics features, Sugar Market empowers users to track the success and performance of their marketing efforts effectively, facilitating data-driven decision-making processes.
Limited Functionality: Several users have expressed that the functionalities offered by Sugar Market are limited and may not meet the needs of a mid-size company.
Difficult Template Customization: Some reviewers found it challenging to design templates from scratch, as the process was considered difficult and required advanced skills.
Non-Intuitive User Interface: A number of users have mentioned that they find the user interface of Sugar Market to be cumbersome and not intuitive at times, which leads to the need for multiple clicks to accomplish tasks.
Users commonly recommend the following:
-
Attending training sessions to learn best practices and tips for using the software effectively. Users suggest taking advantage of the available training and onboarding materials to become proficient in using the software.
-
Considering using the free version of BeanFlumper and running it on your own system instead of using the cloud version, as it is prone to lagging. Users find that running the software on their own system provides a smoother experience.
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Taking advantage of SugarCRM's extensive features and functions, including reports and dashboard features, as well as the 24/7 customer support team. Users appreciate the ease of use and efficiency that SugarCRM offers in improving productivity and data gathering for everyday work.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
September 13, 2017
Easy to use, but not powerful enough
Salesfusion has been used by our marketing team. We use it for our communication hub for our customer communication. We send 5-6 various promotional/operational emails a week (not including ones that are a part of nurtures or auto-generated). We also use it to manage our mailing lists and to provide feedback to our sales department with regards to incorrect contact information, etc. It helps us to keep our CRM clean.
- The email builder is easy to use.
- The platform has a great mix of usability and functionality.
- It's not an intuitive process to set up and manage nurture campaigns.
- Building landing pages is very hard. You need coding knowledge.
- The functionalities are limited and do not suit the needs of a mid-size company.
- We lost a lot of time building the email campaigns
- We had to pay extra money to build the landing pages
- The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
54.44444444444444%
5.4
37.5%
3.8
N/A
N/A
N/A
N/A
63.33333333333333%
6.3
46.66666666666667%
4.7
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform.
June 24, 2015
Our Best Decision!
Score 9 out of 10
Vetted Review
Verified User
We use SalesFusion in the Marketing Department for almost everything we do. We use this to create, execute, and track campaigns as well as tracking traffic on our website.
One of the best problems that SalesFusion has helped is knowing what campaigns are working and creating leads for our sales team. With our previous software we were unable to receive all of the analytics from past campaigns.
One of the best problems that SalesFusion has helped is knowing what campaigns are working and creating leads for our sales team. With our previous software we were unable to receive all of the analytics from past campaigns.
- The analytics from our campaigns is by far my favorite thing about SalesFusion. It really helps determine what our customers like to see and what they are interested in. This has let us realize what is not working and saving us time by not reproducing a similar campaign.
- Web tracker and alerts have also been a great thing for our sales team. We are able to see a customer on the back end of our website at all times, and we are able to turn that over to a rep who can provide that customer what they need in a short time period.
- Creating dialogs in front of certain content on our website has also turned leads into HOT leads for our sales team.
- The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.
- Their support team is great, but some times it is a longer wait to hear back than I would like.
- This has been great for ROI. In 2013 our Marketing Department turned over more leads than ever!
- This also helped us reach out to all of our customers from all of our departments. We were able to not only send out but also see all results from over 260,000 emails.
They are a great team to work with! We've had a lot of private training with the VP of Sales, she's really helped us get to where we needed to be. Also SalesFusion has been really easy to learn and has provided us with great information that we didn't have before.
Score 8 out of 10
Vetted Review
Verified User
We use SalesFUSION as a marketing automation platform to send message to our partners, prospective partners, customers and prospective customers. We also white-label market on behalf of our partners. We have webinars and recently hosted a partner conference and used SalesFUSION for all correspondence for the show. I am in the system a few times a week if not daily. Like many other software applications, there are so many features I cannot use them all, but I use what I need to get my job done. They have excellent training when you want to go to the next level.
- The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.
- I am able to clone campaigns and emails to save time in the set up of the email and html.
- They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.
- The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B testing and determine open rates, unsubscribes, etc.
- They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.
- When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, but could be in the screen I am choosing from to make it faster.
- We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
- Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide.
Yes
We replaced Net-Results with SalesFUSION. We were frustrated with NR because I was new to automation marketing and html and they didn't have as good of a support system at the time. I understand they have changed that now, but a couple years ago I was pretty clueless and needed a lot of hand-holding.
- Price
- Product Usability
- Positive Sales Experience with the Vendor
It was really all about Jamie. When I purchased the product SalesFUSION was still pretty small and the person who demoed it was also the lead trainer. She has a great style and is very knowledgeable about the system and automation marketing in general. I felt very comfortable asking questions and coming to her for best practices and ideas. They also have a great webinar series that I frequently join to get more ideas and best practices.
I am happy with the evaluation process I went through. I was in one application that didn't work for me so I knew what didn't work and asked the right quesitons. I reviewed Eloqua (too expensive), eTrigue, Marketo and HubSpot.
- Implemented in-house